The Mastering Sales and Developing the Riwayat Brand initiative, organized by Social Innovation Academy, was a comprehensive effort aimed at elevating the market presence of Riwayat, a brand dedicated to promoting organic food products, traditional crafts, and art pieces. The training focused on equipping the sales team with essential skills, enhancing brand visibility through digital marketing, and solidifying its identity with a professional product catalog and culturally significant logo. The event featured targeted sessions designed to address specific needs, including the Riwayat Diagnosis, which provided valuable insights into the brand’s current challenges and potential opportunities.
The initiative delved into advanced marketing techniques such as SEO optimization, social media engagement, and lead generation strategies, tailored to increase Riwayat’s online reach. Participants were introduced to innovative frameworks like the Magic Lantern and Godfather strategies, which provided creative and practical tools to boost customer engagement and brand loyalty. The sales team also benefited from tailored training in upselling, cross-selling, and effective storytelling, enabling them to communicate Riwayat’s unique value proposition more compellingly.
