Pathway · Start & grow
Mentors
Experienced founders, professionals and SIA alumni mentor participants at every stage of the Pathway. Become a mentor, or find one.
Mentors
Meet SIA mentors
Experienced founders, professionals and SIA alumni who give their time to SIA founders.
Mentors
People who give their time to SIA founders

Syed Aun Muhammad
I'm Syed Aun Muhammad, Founder & Director of Archaeo Agency LLC. I started my first company at 16 and have spent the years since building systems that help businesses grow faster and smarter. I help businesses get more clients through done-for-you client acquisition systems. Built and delivered in 14–21 days. Beyond client work, I'm deeply invested in AI. Building automation agents and workflows that help businesses scale without scaling their headcount.
- Helps with:
- Business planning, Marketing and sales, Finance and fundraising, Product and technology, Operations and supply, Registration and legal, Measuring impact, Leadership and teams, Training and facilitation
- Sectors:
- Women-led enterprise, Agribusiness and climate, Crafts and creative economy, Education and health, Other sectors
- Languages:
- Urdu, English
A mentor is not a teacher or an investor. A mentor has faced the same problems, listens, asks good questions and opens a door when they can.
At a glance
- Who mentors
- Experienced founders, professionals and SIA alumni
- Where
- Incubate, Accelerate and Alumni for Life
- How to start
- Register interest on this page
Become a mentor
Tell us about your experience and how you would like to help.
Thank you. Someone from the team will be in touch. Your reference is {ref}.Create a free My SIA account to keep everything you do with SIA in one place.
Mentoring on the Pathway
Where mentors help
- 1 · 100 daysIncubateMentors support founders on the Pathway
- 2 · 12 weeksAccelerateMentors help with new markets and investment readiness
- 3 · For lifeAlumni for LifeGraduates become mentors themselves
Become a mentor
Who makes a good mentor
- You have built a businessOr work in a field founders need: finance, marketing, law, technology, exports
- You can give a few hours a monthIn person or online
- You are patient and honestAnd you keep what founders tell you private
Where mentors are needed
The four sector tracks, and more
- Women-led enterprise
- Agribusiness and climate
- Crafts and the creative economy
- Education and health
- Finance and investment readiness
- Selling online and exporting to the Gulf
How it works
From interest to your first meeting
- 1Register interestTell us your experience
- 2ConversationA short call with the team
- 3SafeguardingSIA’s safeguarding policy
- 4MatchingWe introduce you to a founder
- 5MentoringMeet regularly
Many SIA participants are young people and women in their first business, so every mentor follows SIA’s safeguarding policy. Read the safeguarding policy
FAQ
Questions about mentoring
Can I mentor online from abroad?
Tell us in the form where you are and how you would like to help. Many founders welcome advice from the diaspora, especially about selling in the Gulf.
How are mentors and founders matched?
By sector, skills, language and what the founder needs most.
Mentor with SIA
Create a mentor account: see your mentees, log your sessions and follow the facilitator track.
- Your mentees and a log of your sessions
- Your facilitator track and certificate
- A profile on the Mentors page, if you choose
Free, and ready in a minute.
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