Riwayat heritage crafts
Brand refresh, product catalogue and digital marketing for a women artisans’ social enterprise that keeps Balochistan’s crafts alive.
- With
- Riwayat
- Now in
- Pathway › Crafts & creative economy track
In pictures
Photos from the project
About the programme
Riwayat is a women artisans’ social enterprise. It preserves Balochistan’s cultural heritage while growing incomes for refugee and host-community women. SIA gave it a brand refresh, a product catalogue and a digital marketing strategy, so that traditional crafts reach buyers online first.
Heritage crafts carry a lot of skill and culture, but makers often sell at low prices through middlemen. Better presentation and direct sales help more of the value stay with the makers.
What it offered
- A professional product catalogue
- A logo that reflects the brand’s culture
- Digital marketing
Crafts & creative economy track
Riwayat’s work led to the Crafts & creative economy track, and links to SIA’s market access work.
Results
What we can share
The brand refresh, the product catalogue and the digital marketing strategy are listed in SIA’s organisational profile (September 2026).
Transparency
How SIA reports results
Every figure SIA publishes has a definition, a source and an "as of" date, and the same number appears on every page, proposal and report. A figure without an agreed definition is not published until it has one.
That is why some results on this page are still marked for checking: they will appear here once they are confirmed.
Work with SIA on a programme like this
SIA designs and delivers programmes with donors, government and companies, and measures every result.
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